What is Customer Experience Optimization? Why do you have a website for your business? You have it to draw attention to your company, introduce your products or service, inform your current and potential customers about your company, right? In short, it is made for people. NOT for Search engines. Read on and learn, how customer [...]
How to Create an Online Corporate Identity for your Company? Brand Recognition, or what is CI? An important point about creating an online Corporate Identity for your company, is to make your brand recognizable. You want readers, followers to find and recognize you. But how do you do that? Well, that is why you need [...]
Dramatic Shift in Marketing Reality What has changed in advertisement and marketing in the past 75 years? Well, a lot, to say the least! While people in the 50s and 60s were brand loyal, advertisement enjoying dream customers, people of today’s world suffer from over-exposure to advertisement. Advertisement is everywhere and marketers try hard to [...]
