Comments on: The True ROI of Social Media Marketing http://marketyourstartup.com/2009/10/true-roi-of-social-media-marketing/ Social Media and Online Marketing Services Sat, 13 Nov 2010 01:21:43 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Fiona Bosticky http://marketyourstartup.com/2009/10/true-roi-of-social-media-marketing/comment-page-1/#comment-1137 Fiona Bosticky Thu, 01 Jul 2010 08:22:35 +0000 http://marketyourstartup.com/?p=393#comment-1137 Excellent article. I don't know where the idea came from that Social Media marketing should be free, but businesses need to understand that Social Media is a tool and promotional channel just like PR or Advertising, and a budget should be allocated for its effective use and implementation. And I love these ROI metrics - so useful. It's about time businesses started to really measure their ROI and stop complaining that it's difficult or impossible to do. Thanks for sharing this. .-= Fiona Bosticky´s last blog ..<a href="http://feedproxy.google.com/~r/AbnormalMarketing/~3/mLcBATRxxGU/" rel="nofollow">Stickybits – the Future of taking Online Offline</a> =-. Excellent article. I don’t know where the idea came from that Social Media marketing should be free, but businesses need to understand that Social Media is a tool and promotional channel just like PR or Advertising, and a budget should be allocated for its effective use and implementation.

And I love these ROI metrics – so useful. It’s about time businesses started to really measure their ROI and stop complaining that it’s difficult or impossible to do. Thanks for sharing this.
Fiona Bosticky´s last blog ..Stickybits – the Future of taking Online Offline My ComLuv Profile

]]> By: Justin http://marketyourstartup.com/2009/10/true-roi-of-social-media-marketing/comment-page-1/#comment-810 Justin Sat, 01 May 2010 11:35:53 +0000 http://marketyourstartup.com/?p=393#comment-810 Nice post. I like to focus attention on engagement stats, # of people exposed to your brand, # of shares, comments mixed with sentiment. Match this to a time line showing PR or traditional marketing events and you start to get a nice picture of related activity. I believe a consequence of a positive, engaged community and social capital is trust, brand recognition and sales .-= Justin´s last blog ..<a href="http://feedproxy.google.com/~r/conversations3/~3/orc0lwW8OI0/funny-rap-song-i-love-twitter-and-wow-too-mus" rel="nofollow">Funny Rap Song: I Love Twitter (and WoW too) Music Video</a> =-. Nice post. I like to focus attention on engagement stats, # of people exposed to your brand, # of shares, comments mixed with sentiment. Match this to a time line showing PR or traditional marketing events and you start to get a nice picture of related activity.

I believe a consequence of a positive, engaged community and social capital is trust, brand recognition and sales
Justin´s last blog ..Funny Rap Song: I Love Twitter (and WoW too) Music Video My ComLuv Profile

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