Personalize your Social Media Profile
Your Social Media profile is the way to give your business an identity online, to create an image in the heads of your customers and in the long haul, to create a brand. It is therefore important to personalize your Social Media Profile to make sure it is recognizable, to make it attractive for readers and not plain like any other profile. Remember Your Social Media Profile is the representation of your business online. Here is a “How to Guide” to personalize your Social Media Profile.
The Human Touch
Your Social Media Profile will have a better impact on people if there is a face and a name attached to it. Don’t be afraid to associate your name to your business, after all you are the reason why it exist. You deserve the credit! If you even put a picture, readers can get the human feel behind your Social Media Profile. You are then not just a web page, not an entity, but so much more. Edit a biography about your business, and also write about yourself. Your readers want to learn about your business. By personalizing your Social Media profile you allow your reader to learn more about you, to see who you are and what you do. So let your profile show that you are human! You can even give your profile a certain tone in your writing, use humor – but don’t not overboard!
The Caring Touch
Your profile is a great tool to show your reader your involvement in society, the topics that are important to you and so on. You can personalize your Social Media profile by showing how your company cares about its employees and the community. Talk about events in which your company participated: you can put comments about blog post you wrote on the event, or you can create and attach a photo album of your employees at the events to your profile . Share about events within the company: present your employee of the month, make a comment about your company’s Christmas party. Show that you care! And you can also ask your readers to give you feedback on events they know about and organization that need sponsors, so that they can participate in your profile personalization.
The Visual Touch
Make sure you filled in everything you can to inform your visitors, fans or followers about your business. Don’t leave a blank section. If there is nothing to say in this section fill it with a short video about your business or a specific product; or make a slide show of pictures presenting different aspect of your business. Another very important advice: Customized the profile itself to fit your overall Corporate Identity. Change the colors so that they represent your company’s colors. Add your logo as a background or at the top of the page. Modify the set up to show you put effort into it, to have a profile that makes people interested in your business. You don’t want readers to skip your profile because they can’t read what you wrote, or because it is just another black and white page. Make sure you choose colors, font style and size that allow a good visualization of your profile. You want the information to get to your readers, so make it easy for them to find it and read it!
Answer!
Give your customers feedback an answer as promptly as possible. Don’t be scared of complaints, the way you answer them will show other readers that you care and will give your profile the interactive communication feel that it is supposed to have. Also update your profile regularly. You don’t want to have a presentation on a product/service you don’t offer anymore, or numbers that are not accurate with your current situation. It is important to keep your profile “living” to show your constant presence and evolution. Answer to customer responses, whether positive and negative and show that you listen! Remember that Social Media helps you develop a trust relationship between your customers and your business. This step in personalizing your Social Media Profile help you strengthen this relationship and keep it going.
After you set up, customize, and personalize your business Social Media profile: Ask yourself: Does my profile create an positive and inviting image in the head of my customers and is my brand recognizable? A well personalized Social Media Profile will attract the right followers as they will be able to directly see who you are and if you match what they are looking for. And keep in mind to have a good balance between the social and business aspect of your profile. Oh, and don’t forget to add your business URL!!
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