Market Your Startup

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If you decided to use Social Media Marketing to promote your business online, you should have a blog. How do you find readers for your business blog?  They are the backbone of your blog. How many readers you can find for your business blog depends on the content of your blog, the way you promote your blog and how well you use the  social media tools that are all out there, freely available to you. You will find readers from a B-to-B perspective but also from a customers perspective.

Your Business Blog Content

Keywords let your readers find your business blog

Before you start searching readers, make sure you started your blog the right way. If you know how to start you blog it will be easier to target readers.

The first thing to do when you start a blog, is to find keywords for every blog post topic that you want to write about. Keyword Optimization will tell you which words or phrases people are looking for. Google Keyword Tool is a great tool to help you find the most efficient words to use in your post. Dedicate time to your keyword research, it’s a strong tool to bring you more readers for your business blog in the long term. If you want to learn more about keywords, read our blog post on keyword optimization tips for your business blog. Also make sure you use appropriate tags search engines love them and so will your readers.

Great Content keeps your readers coming back to your blog

Good content is essential that a reader that finds your blog will come back regularly and talk about it to others. If you give useful information, are helpful and present your industry and company’s news, and on top have a great way of presenting and writing this information, readers will keep on visiting your blog for updates. Solve a problem that they have or answer their question through your blog posts. This will also establish a trust relationship between your company and your reader. And a regular reader that comes back is also more likely to convert into a customer, talk about your blog or company or tweet about it. As you might already know, word of mouth advertising is the most efficient form of advertisement. Good content is based on interesting topics. Remember to use a catchy headline that includes your keywords. Think about your topics carefully. If you have problems finding topics to write about on your business blog, check out this blog post that gives you ideas how to find blog post topics for your business blog.

Promote your Business Blog

Find and remind readers to visit your business blog

Once you have set up your business blog you must let people know about it. How do you do that? Well you can start by including the link to your blog on you business card, so that your potential customers, clients, partners receiving your card can also become potential readers. You can also include it in your email signature, your letterhead, and company’s invoice forms. Any print version with you company’s information is a good place to start.

Have a link to your business blog on your company’s website, if it is not included on your company’s website so that people visiting your company’s website can find out about it.
Inform the readers you already have about your blog. First: Who are they? Your first readers are your current customers, your employees, vendors, companies you have relationships with… anyone linked some way or another to your company. Second: How do you inform them? A great effective way is a press release introducing your blog, the link to your blog and what you blog about. If you have a mailing list, here is a good time to use it. If you already have a Social Media page add the link there and present the information to your current followers. If you send out monthly or quarterly newsletters, have a special section about your blog. Make it easy for people to find your blog.

Use Social Media Tools to promote your business blog

You can bring more traffic and therefore find more readers for you business blog by submitting your blog posts to good Social Media and bookmarking sites such as Google, Technorati, Twitter, Forums, Social Media Networking sites, Facebook and other industry specific platforms.

Participate on other business blogs

Another great tool to find readers are Guest Blog posts. It allows you to show your presence and make people aware of your writing style and content and give them an insight on what you write about. You can catch their attention and make them interested  to come check out your blog. See if your vendors or customers have blogs that are related to your blog and would be interested in a guest blog post. What is important to remember in the use of Social Media in general is that you must give something to get something (such as readers) in return. You must participate on other people’s blogs first to get people to participate on your and have their readers and followers be aware of you and become your readers as well. It is a long process, but you can do it! Just remember that you have to start small, because you focus  on quality rather that quantity. It is much more efficient on the long run to find quality readers of for your business blog, rather than have a lot of readers who don’t give you any feedback or that were not well targeted.

Catch your readers on Facebook, Twitter and Co.

Another important point is to be active on your Social Media Networking sites: answer tweets and questions, be consistent in your posts and comments, use all the resources available to you to show you are involved and spend time using and developing you Social Media Marketing campaign. Participate in forums and answer questions. Market Your Startup gets most of its traffic from forums, guest blog posts and Social Media Networks like Facebook or Twitter. Show that you are an expert in your field and that you are there to help, not to promote. Remember that Social Media relies mostly on the relationship you develop with your readers. Gaining their trust will bring you more readers. Remember, it’s all about making connections.

Understand Your Readers to keep them coming back

Once you have finally reach a certain numbers of readers it is important to understand what they look for and what keeps them coming back to your blog, so that you can feed them with the right content, keep their attention and reach out to other readers with similar interests. When you study your readers, you can see where else they read, or post. You can follow their example and participate where they do and find readers for your blog there. Ask them, communicate with them. This is the great advantage about Social Media, you can ask questions, there always will be people to answer you.
Remember it is important to target your readers well, and to focus on your niche. If you are using twitter already, it will help you find targeted readers for your business blog, since you already found targeted twitters followers.

Follow those tips and be committed to your blog. Remember to be patient. Social Media takes time, but is a very powerful tool over time. If you follow the advices you find here, you should have no problems having  good  traffic on your business blog. The more you participate in Social Media, the more readers you will find for your business blog.

What do you think? What is the most effective way to drive traffic to your business blog?

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