Market Your Startup

Best Social Networks for your Travel Business

As mentioned previously in The 5 Best Social Media Sites for Marketing your Business Online, it is important to find the best Social Media Sites for your specific industry to promote your business efficiently. Facebook and Twitter are great tools but for your business in general, but in addition to that you need to target your audience more specifically to promote your Travel Business. The easiest way to do that is by going where they already are: Travel related Social Media networks and communities, all sites that focus on the travel industry, actually. Whereas your reach on Twitter and Facebook might be bigger, your conversion rate might be smaller, as people are generally interested in travel and like to look around, but are not in “booking-mode” yet. So here is a list of Social Networks that are best adapted to you Travel Business.

Real Travel

Real Travel is a Social Network where you can post travel reviews. Your can give travel advice, present travel guides about different locations promoting your business. However, be aware Real Travel’s policy does not allow you to use the site for commercial practices. If you have a tour operator site, you should not promote your business on this site.

Dopplr

Dopplr is another great Social Network for the travel niche. There you can share your travel tips about different cities, you can present the best attractions people should visit and make lodging and dining recommendations. Make sure you never post spammy comments or they will be taken off. You do not want to be to pushy on your travel post and forum comments anyway; remember that pushy talk breaks the trust relationship you are trying to develop with your readers.

Business Travel Connexion

Business Travel Connexion is a Social Network created by American Express for the Travel Industry, rather than the travelers themselves. This Social Network is built around the idea to put travel managers in contact to facilitate networking and idea exchange. You will also find a discussion forum to let you and other industry leaders share your knowledge and establish beneficial relationships.

Skylounge

Skylounge targets business travelers and expats to connect and share experiences they gained from various business trips. They have travel tips, events and a good forum. As with all other forums, follow the following principles: Listen -> Share ->Inform -> Introduce. Skylounge is very concerned about spammers so become a trusted source of information first is essential.

Ezine Articles

Ezine Articles is an article directory, where you can create an account and upload articles to be published about a certain topic. If you are an expert on Travel to Nepal, great, write about it. You get exposure and a high quality back link, when they publish your submission. Although Ezine Articles is not specifically focused on the travel niche, but has thousands of different niches, it helps you to built credibility and you reach your target audience easily.

TripAdvisor

TripAdvisor is another great forum to share you expertise and complete the work of other writers with your knowledge. However, as great as TripAdvisor is, it is important to know that if you link back to your business page or company blog, they will most likely take them off. Although it seems that it depends on who reviews your contribution, it is important to know that your posts linking to your company blog, even if there is no commercial comments on it, might be erased. So before putting time and effort on completing their site to hope for more traffic to your blog, read  their policy carefully!

Of course, there are a lot more sites that might also be suitable social networks for your travel business. This list is to help you get started and direct you on the right path. Remember that those tools are a way for you to built a relationship with your readers, to make them aware of your business and to inform them. So make sure to keep your sales talk out of your post and forums. Share information, build trust and most importantly: Listen! These forums are run by the people that you want to sell to, so they might give you the next hot destination, so listen carefully!

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