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Best Keyword Optmization Tips for Your Blog
Keyword Search – Keyword Search – Keyword Search!!! All Bloggers know how important Keywords are for any blog post to rank well with Search Engines. Keywords are your key to a good position on Google and other Search Engines and without proper keyword research and keyword optimization, your great and valuable content might be lost on page 276 of the search results. So here is some advice on how to do keyword research and how to optimize your content for your target audience!
Keyword Search Tools
There are many Keyword Research tools out there, some of them for free and some of them some offer their services for a monthly fee. I usually use the Google Adwords Keyword Tool. It is a free and easy to use Keyword tool and definitely my most favorite keyword tool! Just select the correct language and location, enter your keyword or keyword phrase and the captcha and hit the button “Get Keyword ideas”. Google will then do a Keyword search for you and spit out a list of related Keywords, as well as how many searches were made for this keyword/keyword phrase in the past month in your defined language and location, as well as the global keyword search volume. Unter the Show/Hide Columns Drop Down menu you can also enable the “Estimated Avg. CPC”, so the estimated average Cost per Click, if you chose to run a Google Ads campaign. The great advantage of the Google Adwords Keyword Tool is that it also gives you good results for other languages. On the negative side, though, when you export your keyword search results, it will only export the keywords and not the search volume. This means, you either need to have a brain like an elephant or if you are like me, just do it right before your blog post!
Long Tail Keyword Phrases
When you do your keyword research, you should keep in mind, that it will be easier to rank well for longer keyword phrases as for short one-word keywords. For example, when you search for Grand Canyon, you will have 17,400,000 search results, but when you search for attractions Grand Canyon, then you only have 1,200,000 search results. Of course, in your keyword research you will see that about 2,740,000 people search for Grand Canyon, and only 12,100 search for attractions Grand Canyon. So why would you want to optimize your blog post for the keywords attractions Grand Canyon when so much more people search for Grand Canyon? Well the reason is simple: When you optimize for Grand Canyon, you will have a very slim chance to make it onto the first couple of pages of Google, but when you optimize for the keyword phrase attractions Grand Canyon you will not only have a better chance on ranking high for attractions Grand Canyon, but also have the same chances to appear somewhere on the Grand Canyon search. So you don’t have anything to lose, right!
How often and where should you use your keywords in a blog post
When you use your keywords or keyword phrases, it is not only important to include them several times , but also, where and how you include them. Always remember to include your most important keywords in the headline and in the url (when you use pretty links), but also in the subheadings within your blog post. Also, try to make your keywords stand out, so make them bold. Google will recognize that this word has a special meaning and is important when you highlight it! When you include images or links in your blog post, include your keywords in the title.
However, it is also important that you do not stuff your blog post with keywords. You should also keep in mind, that you are writing for your readers, not for search engines. But on the other hand, it is also important to know, that most of your readers do not read your blog post from the beginning to end, rather they are skimming through your text. That means, they will most likely read over half your keywords and won’t notice if you use the same word or phrase within one paragraph. So as a rule of thumb on how many times you should use your keywords: Depending on the length of the blog post, but I would suggest you use your keywords and keyword phrases a minimum of 5 times for short blog posts and about 7-8 times for longer ones. This should not be to hard, if you include your keywords in your headlines, image and link descriptions and then also within your text. Important: Remember that one count is always for one version of the keyword! Your blog post will not be optimized, when you change the keywords and use several versions. For example, do not use keyword, keywords, key word, important keywords, best keywords, keyword search, keyword research, but all of them just once! This way, you will not be able to compete with a blog post that used fewer versions, but several times.
Including keywords and keyword phrases into your blog post is very important and you should not start writing your blog post before you did your keyword research.
Do you have any more questions about keywords, keyword research or have a fool proof tip that has brought you great success? Please leave us a comment! This is very much appreciated!
If you want to learn more about writing blog posts for your company blog, here is some additional reading:
Why you should avoid pushy sales talk on your business blog
Blogging for Business 101 Presentation
How to start your business blog
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