KISS Twitter
Many people enjoy using Twitter just for the social interaction that it provides, still businesses started to use their tweets as another facet of their overall marketing plan. Do you tweet yet? For witty companies, Twitter can be leveraged with many other business activities your business may already be doing. The benefit of doing this, of course, is that it allows you to automate this portion of your marketing activities – freeing you up to pursue other things to grow your business. To be specific, Twitter can help you and your company with the following aspects:
- Market Reseach
- Branding
- Customer Feedback
- Customer Service
- Product Development
- Product Improvement
- Business Development
- Networking with Clients, Partners, Suppliers etc.
- Oh yeah, I almost forgot: Promotion
All in all you can say: KISS – Keep It Simple, Stupid!
EzineArticles.com, among with many other sites, has recently added the capability of tweeting your articles. It takes only a few moments to set up, but could potentially provide users with long-term dividends. First, there is the obvious visibility among your own followers, who are likely to visit the article, or your website directly. As you know, creating awareness is the most important task of marketing, whether it is online or offline! Second, a well-titled article could potentially show up in keyword searches of other Twitter users that may also be interested in the same niche – they may seek to reprint your article on their site, contact you for partnerships, or become an affiliate for your product. One important factor that make or break your article from becoming a viral epidemic is the length of your original URL. While most websites already shorten the URLs on Twitter automatically, the original URL determines how many characters you have left to write a catchy tweet. Keep your URLs short to leave space for enough RT @username! Here goes 
another KISS!!!
When you have a business blog, you can harness the power of Twitter in several ways. First, there are several useful plugins for WordPress that can tweet your blog posts automatically for you. There are also little buttons that you can install that lets your readers Retweet your blogs easily! You can find one on the bottom of this post, too. Click it! Now!!! Last but not least, you can use TwitterFeed to serve up your blog’s RSS feed to your Twitter profile. Each have their own advantages – you’ll need to compare them to see which one will suit your business best. Another KISS!
Networking sites, such as our beloved Facebook, also have useful Twitter applications. As usual the best advice is: Don’t overdo it! Use the middle way and update your followers only on the most important news. When you use a Facebook Fan Page (btw, Market Your Startup has one, too!) you can send messages to your Fans! A great tool, when used efficiently. Yeah, you guessed it! KISS, again! Depending on the industry, I would suggest not more than once a week! Frequent updates may become aggravating to your followers. Facebook also allows users to integrate their tweets into their status updates as well. For those who tweet frequently, keep in mind that those who have friended you on Facebook will literally be bombarded with these updates if they have opted to receive them. That said, use this automation with caution – at the very least, let your followers know in advance that they will be receiving frequent updates.
You can safe a lot of time with automation tools and they can be very appealing, but they should always be weighed against the potential for aggravating the very people you are trying so hard to attract. First and foremost, social media is about establishing genuine connections. Read more about Seth Godin’s Tribe Theory and understand that you should connect with the people that already support you, foster them and make them spread the word for you! And the last KISS for today goes to Seth Godin! Do not spamm people that are not interested in your product. (Yes, that is the naked truth, there are people out there, that currently have and never will have any interest in your product!) Use discretion and consider all of your options fully before you place your social media dialogues on auto-pilot.
Oh yes, and enjoy KISSING!
Read more on Social Media and Twitter here:
Characteristics of a Good Business Blogger
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