Dramatic Shift in Marketing Reality
What has changed in advertisement and marketing in the past 75 years? Well, a lot, to say the least! While people in the 50s and 60s were brand loyal, advertisement enjoying dream customers, people of today’s world suffer from over-exposure to advertisement. Advertisement is everywhere and marketers try hard to invade the last spaces that are still free of advertisment to get even more exposure for their multiple brands that have lost all of their competitive edge! Rather then following the old ways of mass-exposure, the new way is to provide relevant information to the people that are open to receive this information!
Check out this video by Scholz & Friends, a European Network of Marketing and Advertisement Agencies shows you the dramatic shift in marketing reality! Enjoy!
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