7 Business Twitter Tips
Twitter is a highly effective Social Media Tool that can help you to reach potential customers and create awareness of your company and your products and services online. Thousands of businesses already use Twitter for the same reasons, but many of them fail. When you want to promote your business through Twitter, there are quite a few pitfalls that you can fall into. Follow these 7 Business Twitter Tips to promote your business effectively on Twitter:
1. Don’t be a pushy salesperson
All Twitter users have followers that only use Twitter to promote their company, products or services on Twitter. Spamming on Twitter is not the way to go and will hurt your online reputation in the long run. Unless you are trying to make a quick buck now, you should make your knowledge an accessible resource and build a positive and lasting online reputation. So don’t be too pushy on Twitter, grow a targeted network and share information that is useful for potential customers and stop bothering people that are and never will be interested in your product or service.
2. Share industry news
People will only follow you , when you provide useful information to them, so instead of promoting your own business over and over again. Go to Google Blog Search and find relevant information about your industry and post the links on Twitter. Share your expertise of your industry and use Twitter to become the authority in your field. This way, you will gain the trust of your target market and they will come back to buy from you!
3. Promote your blog
However, some promotion is good and often not seen as so pushy. If your company has a blog (and every company should have a regularly updated blog on their website), you should let your customers know, that you posted a new blog post on an industry relevant topic. If you have a targeted group of followers, this will not be received as spam, but as valuable information. And once they are on your blog and are in buying mode, chances are high that they are going to purchase from you!
4. Networking
Twitter can be a great tool for networking (I guess you have figured that out already). Find the industry leaders and your direct competitors and follow them to pick up useful information about them. Of course Twitter is also a great tool to find potential business alliances, post jobs and present yourself and your company.
5. Be responsive
Twitter is a great way to establish 2-way communication between your company and your customers. You can ask them for feedback about your product or service, share new product developments and update them on recent changes of your business. You should also monitor what other Twitter users have to say about your company and utilize it to your advantage. If you use SearchTwitter, you can search for your company name and respond to people that are mentioning your business. If they are promoting your business, thank them and if they are complaining, try to establish a connection and offer them a special deal.
6. Find targeted 
followers
Instead of just adding random Twitter users to your following list and hope that they are following you back, try to find your target market and provide useful information that makes them want to follow you back. It is better to have a small but strongly connected number of followers than to have 25,000 followers that are not interested in your offerings and will not buy from you.
7. Personalize your business
Use Twitter to personalize your business and let people see that there is a person behind the company. That does not mean that you have to reveal personal details, but show that you are human and not an automated Twitter program. You can tweet about your company’s vision and mission, share your thoughts on recent events that are related to your industry, while staying on topic. Be responisive and communicate with your followers, answer questions and provide helpful information.
To sum it all up: On Twitter, it’s a give and take and the most successful Twitter users are the ones that have a good balance in sharing useful information and promoting themselves, their blog or their company! Follow the tipps from above and your business will benefit from Twitter and you will be closer connected to your potential and existing customers.
No related posts.
Related posts brought to you by Yet Another Related Posts Plugin.
